Driving Traffic to your Website

Today I want to talk to you about driving traffic and tracking it
to improve your results.

Driving traffic is a huge topic and a thorough lesson would take
days. Especially when you get into subjects like forcing traffic to
click on your ads (not forcibly, but subtly), but what I can do is
go over the basics with you and hopefully give you some ideas that
you can use.

There are many different strategies that you can use to make sure
you squeeze the maximum amount of profits out of the AdSense
program.

Since the revenue that you generate from Adsense is based on the
cost per click (CPC) and cost per thousand impressions (CPM) It
stands to reason that the more traffic you have coming to your
website the better your chances are of achieving higher click
through rates and making more money.

Getting traffic can be a challenge to any webmaster. Here is a
brief list of some of the different methods that you can use:

- Search Engine Optimization (SEO)
- Traffic exchange programs
- Link exchange programs
- Writing and submitting articles to directories
- Pay per click programs
- Blogs, weblogs or online forums
- Email marketing

Once you start getting traffic, you want to do everything you can
to convert that traffic into clicks on your Adsense ads. Like we
discussed in an earlier email, a well laid out web page with good
content is the best place to start. It will help keep your website
visitors interested and they will be more apt to stay longer, come
back often and click on your ads more.

There are other tips and tricks that you can use to get people to
click on your ads. Like adding pictures that are related to that
type of ads that you are showing to draw more attention to the ads,
but make sure that you adhere to the Adsense terms.

You cannot use pictures of people looking or pointing to the ads or
in any way indicating that people should click on the ads. The best
thing you can do is make sure the graphics incorporate nicely into
the site design in a way that will enhance the ads without shouting
out "CLICK ME".

I know all of this may seem complicated and time consuming, but it
will all become clear as you become more familiar with the program.
If you want to speed up the learning process (and who wouldn't?), I
suggest looking into a product called Traffic King Pro at
http://www.clarifywithben.com/recommends/tkp. There is no better
way to drive traffic.

If you would like to comment on this email then please visit
http://adsensevalue.com/uncategorized/getting-traffic-to-your-website

If you have any questions on the information contained in this
email then please contact me at http://www.replytoben.com

Best Wishes,

Ben Shaffer

PS In the next lesson we will talk about tracking the performance
of your AdSense ads.